If you are looking to free up your time and earn more revenue from your vacation rental in Colorado Springs, then read this before hiring a short term rental property manager...
The most effective way to increase your vacation rental revenue is to build a hospitality brand around it...
Can the airbnb property manager you are talking to do this for your property?
To find out here are...
Imagine an airbnb property manager that makes hosting your vacation rental as "push button" easy as it gets. They do all the work to get your vacation rental earning the highest booking revenue and you just get paid for owning your vacation rental without having to worry if your property is well taken care of...
The problem with most airbnb property managers is that they start out taking care of your property as if it were their own... but as they grow bigger and bigger they start juggling too many plates and start to drop the ball...
Here's why you must be wary of airbnb property managers taking on more than 50 properties...
You definitely don't want your property in the hands of someone who will neglect it... it will cost you in missed revenue and wear and tear from mismanagement...
How do I find someone to manage my Airbnb?
Below is a set of 7 questions you need to know before hiring an airbnb property manager in Colorado Springs to avoid losing revenue, or wasting time managing the property manager...
Successful entrepreneurs know that the riches are in the niches...
If the property manager you are looking to hire is trying to cater to everyone, that's the first sign you are dealing with a "hectic host"... someone who doesn't have it together...
Managing a one bedroom airbnb that caters to couples is very different than managing a 3,000+ sq ft home that caters to 3 generation family vacations or corporate executives...
The list of amenities and quality of listing is different for each property...
A property manager who specializes in the type of property that you own will have a deeper understanding of the market and needs of the guests booking the property... that deeper understanding leads to more revenue and more efficiency when managing the property...
To be a superhost on airbnb a host must maintain a 4.8 star review overall rating...
Hectic hosts have a hard time maintaining this rating because they will mix in well renovated properties with older properties that need too much maintenance and get constant bad reviews...
Or worse, they are too busy handling day to day business to be able to do upkeep and maintenance on your property...
To avoid bad property managers, ask to see reviews of properties they manage that have dropped below 4.8 because that will tell you what to expect when they take on your property...
How do you find someone in Colorado Springs to manage your vacation rental so you can rest assured that your property will be well taken care of and that they'll maximize your revenue potential?
An easy way to find out if they can earn you more booking revenue is to find out what percentage of their bookings are direct bookings or repeat bookings...
If the airbnb property management companies you talk to are not able to get direct bookings consistently, at premium prices and get repeat guests staying at your property leaving 5 star reviews then we recommend looking elsewhere...
Bad property managers will cringe at this question because in order to get repeat bookings they need to provide a true hospitality experience and have a 5-star airbnb cleaning team...
Reviews from previous guests say a lot about what you can expect from hiring a short term rental property management company...
This is almost a trick question that will catch them red handed...
Many short term rental property managers will brag about pushing your vacation rental on to multiple OTA's like Airbnb, VRBO, booking.com, expedia, etc... there's over 70 platforms out there... the more they plan on doing the worse...
Why is this a bad thing?
One... because the more they take on the harder it will become to manage and more likely to make mistakes in setting up and optimizing the listing...
Two... because not all OTA's are good for all listings... an OTA like booking.com may be good to get last minute bookings, but most of these bookings come from people looking for bargains and are not the type of guests who will treat a high end property with respect...
Listing your property in multiple OTA's is the fastest way to end up with a house party or other host horror stories...
Listing in multiple OTAs may be a great strategy for small homes catering to couples or small families looking for bargains, but if you own a luxury property, then marketing your property on this channel should actually be avoided...
This goes back to point #1... do they specialize in your type of property and know how to market it to earn you more revenue?
Revenue management is property specific...
The problem with hiring an airbnb property manager who is managing multiple properties that are different sizes and in different locations is that they can't possibly optimize revenue because they rely on software that tells them how to price it, but don't verify or customize for specific properties...
If you have a property that's close to Garden of the Gods, revenue management will be different than a property that is close to USAFA...
Not knowing the difference leads to either undercharging for your property... Or worse, overcharging which leads to not meeting guest expectations, ruining your property's hospitality brand which leads to lost business from repeat bookings...
You can't provide a 5 star guest experience if you provide low quality amenities in your airbnb...
One of my biggest pet peeves as a traveler and Airbnb user myself, is when I stay at a property that provides 1-ply translucent toilet paper...
There are short term rental property managers who will nickel and dime your guests by providing cheap shower gels, or stock the property with the bare minimum...
If the airbnb property manager is trying to save money they are likely costing you because it lowers the value of your property's hospitality brand...
If you want your vacation rental to earn more revenue, then why would you let someone who performs lower than the competition manage your property?
Most vacation rental owners end up hiring bad airbnb property managers because they don't think to ask this question...
This is possibly the fastest way to sift and sort the best airbnb property management companies in Colorado Springs...
You may have heard that vacation rentals bring in 2-3X more revenue than traditional long term rentals... but not every vacation rental performs this way...
Why?
Because airbnb property management isn't just about posting a listing on Airbnb...
Getting people booking your vacation rental is just the beginning...
If you want your vacation rental to earn more revenue, then you need to provide professional hospitality services...
Asking these 7 questions allows you to see why building a hospitality brand for your vacation rental is the most effective way to free up your time and earn more revenue from your vacation rental...
To find out how to turn your vacation rental into a true hospitality brand then fill out the form below...
Cheers!
Hip Hip Jorge
Short Term Rental Marketing Specialist
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